A Guide to Choosing and Adapting Culturally and Linguistically Competent Health Promotion Materials

Suzanne Bronheim & Suganya Sockalingam
National Center for Cultural Competence

January 1, 2003

Healthy People 2010 sets elimination of health disparities as a key goal for the United States (U.S. Department of Health and Human Services, 2000). For many of the diseases and conditions targeted in HP 2010, health
promotion messages can play an essential role in reducing risk and in decreasing debilitating effects and death rates among diverse populations. While a large body of literature on the general theory and methods of
developing health promotion messages and materials exists, a paucity of its content addresses specific
approaches effective with diverse populations. The purpose of this document is to provide guidance on how to
assure that health promotion materials reflect the principles and practices of cultural and linguistic competence.

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