A Guide to Enhance Grassroots Risk Communication Among Low-Income Populations

Randy Rowel; Payam Sheikhattari; Tanyka M. Barber; Myrtle Evans-Holland

Morgan State University School of Public Health and Policy

January 1, 2010

This guide is intended to enhance current risk communication systems at the local and state levels by helping these systems to become more proficient in addressing the needs of low-income populations. The guide serves as a resource for public health and emergency management practitioners who plan and implement emergency and disaster preparedness activities that entail collaborating with grassroots organizations serving low-income populations. Although the primary focus of this guide is to provide practical, step-by-step instructions on how to work with grassroots organizations in order to deliver critical information to low-income populations before, during, and after a disaster, suggestions on how to engage these groups in other activities are also provided. Lastly, this guide will serve as an additional tool to help emergency management and public health practitioners upgrade their risk communication efforts by incorporating a grassroots risk communication system.

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